A critical translation of Annelies Fischer's Iconic Bell poster into today's society
The concept consists of three levels and is called Zeitgeist. The metallic and three-dimensional typeface references the present moment and the industrialization of meat processing, while the fracture typeface recalls the past. The meat discussion is deliberately relegated to the background, despite the fact that it is currently the subject of critical discussion by the media. In addition, the rather classic dotted grid in the background is intended to remind us of the time when the iconic poster was designed by Annelies Fischer. At the same time, the metallic paper, with its futuristic flair, connects past, present and future with each other and brings all tenses together for the viewer.
F4 (895 x 1280 mm)